We’re scaling fast—but it feels like we’re losing control
We’re scaling fast—but it feels like we’re losing control
A £5M ARR SaaS company hired me as their Fractional CRO during a chaotic growth spurt.
Sales doubled in 6 months, but the founders were overwhelmed.
No systems.
No process.
No consistency.
New hires were thrown into the deep end.
Forecasting was wishful thinking.
Customer churn crept up because delivery couldn’t keep up with sales promises.
“It wasn’t scaling—it was spinning.”
Here’s what we did in 60 days:
- Built a simple but scalable sales playbook.
- Implemented pipeline discipline and win/loss analysis.
- Mapped the full customer journey across sales, success, and ops.
We turned reactive growth into strategic momentum—and reduced churn by 30% within a quarter.
Fast growth without structure isn’t exciting. It’s exhausting.
Our job is to bring order to the chaos—and turn momentum into mastery.